Asturia’s Global Management Solution is an expandable and modular platform for land based casinos (Genuina Core) as well as I-Gaming (Genuina Interactive) designed for player-centric unified operations. This omni-channel approach allows operators to increase player value while enhancing gaming experience through the unique seamless integration of all gaming activities.
Genuina Core is a complete modular and customizable suite for casino management supporting Cashless, TITO and Cash operational modes. In addition of supporting all casino management traditional modules we empower the operator in decision-making through advanced marketing tools and real-time capabilities, player tracking and tailored promos, dashboards and alerts as well as web and mobile applications and multimedia display for Player Interface. Our modular software and comprehensive business model allows you to select what you need for today and add on strong foundations when it’s the right time for you.
Genuina Interactive is the online module seamlessly integrated to Genuina Core and empowering casino operators to grab gaming activities of players beyond their premises while leveraging brand recognition, current customer-base and single-wallet. We provide a real turnkey solution to land based operators making their online presence risk-free, cost-effective while providing unique competitive advantages.
Genuina Interactive is a complete and cohesive turn-key online gaming solution providing a large variety of reputable Slots and casino games, live casino, Instant games, sports betting including live feeds. Combined with Genuina Core your players can play from anywhere, anytime across-devices and under your same brand umbrella. Select the best of breed products tailored to your clientele and start generating new revenues now.
Customer excellence is all about making the player feel unique and valuable while personalizing his gaming experience to best meet expectations. In order to achieve such, Genuina Systems collects player and contextual data and turns it into concise and meaningful information for operators to use easily in decision making. Through predictive marketing capabilities, such tailored and agile marketing strategy puts your campaigns and promotions ahead of the curve and translates in higher player loyalty and lifetime value. You will be able to deliver much more in a personalized way for each player by optimizing the use of your marketing budget, so basically you get much more at no additional cost!
What is predictive marketing when it comes to gaming? It’s all about offering the right promotion, to the right player, at the right time and through the appropriate communication channel. Thanks to predictive analysis modelling generated through Big Data collection and aggregation, we provide simple marketing actions applicable to any size operator to get highest impact on revenues and player value. Translating Big Data to operational and marketing simple but efficient actions, we empower any size operator through a unique set of technologies to channelize efforts and budgets toward best return on investment and higher player satisfaction.
By understanding player behavior and offering customized promotions to customers across channels you can drastically improve their engagement, retention rate, and lifetime value.
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