Asturia’s Global Management Solution is an expandable and modular platform for land based casinos (Genuina Core) as well as iGaming (Genuina Interactive) designed for player-centric unified operations. This omni-channel approach allows operators to increase lifetime customer value while enhancing gaming experience through the unique seamless integration of all gaming activities.
Genuina Core is an optimized system for casino management supporting all payment modes. In addition to traditional modules, we empower the operator with decision-making power by providing advanced marketing tools and real-time capabilities, player tracking and tailored promos, dashboards and alerts, web and mobile applications as well as multimedia display for an enhanced Player Interface. Our modular software and comprehensive business model allows you to select what you need today and build on top of strong foundations when it’s the right time for you.
Genuina Interactive is the online management platform seamlessly integrated to Genuina Core and empowers casino operators to increase their market share beyond their premises while leveraging on the current customer base and single-wallet in order to build brand recognition. We provide a full turnkey solution to land based operators making their online presence risk-free and cost-effective while providing unique competitive advantages.
Genuina Interactive is a complete and cohesive turn-key online gaming management platform providing access to a large variety of third-party reputable slots and casino games, live casino, Instant games, and sports betting with live feeds. Combined with Genuina Core your players can play from anywhere, anytime across-devices and under your same brand umbrella.
Customer excellence is all about making the player feel unique and valuable while personalizing his gaming experience to best meet expectations. In order to achieve such, Asturia’s Global Management Solutions host player and contextual data and turn it into concise and meaningful information for operators to use easily in decision making. Through predictive marketing capabilities, such tailored and agile marketing strategy puts your campaigns and promotions ahead of the curve and translates to higher loyalty and lifetime value of customer base. You will be able to deliver much more in a personalized way for each player by optimizing the use of your marketing budget, so basically you obtain better market share at no additional cost!
What is predictive marketing when it comes to gaming? It’s all about offering the right promotion, to the right player, at the right time and through the appropriate communication channel. Thanks to predictive analysis modelling generated through Big Data collection and aggregation, we provide simple marketing actions applicable to any size operator to get the highest impact on customers’ satisfaction at minimum cost. Translating Big Data to operational and marketing simple but efficient actions, we empower any size operator through a unique set of technologies to channelize efforts and budgets toward best return on investment and higher player satisfaction.
By understanding your customers’ behavior and offering customized promotions across channels you can drastically improve their loyalty, retention rate, and consequently their lifetime value.
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